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Cash Kings 2012: Hip-Hop’s 20 Top Earners

With $110 million in pretax earnings, Dr. Dre is this year’s Hip-Hop Cash King—thanks largely to his Beats headphone line. He’s not the only one on the list who banks the bulk of his bucks outside the recording studio.

2. Sean “Diddy” Combs ($45 million)
It’s been 15 years since his creative opus, No Way Out, but Diddy still continues to earn from a variety of non-musical deals—namely a share of profits from Diageo’s Ciroc vodka.

3. Shawn “Jay-Z” Carter ($38 million)
Beyoncé’s husband continues to pull in proceeds from music (touring in support of his album with Kanye West) and business (deals with Duracell, Budweiser and others). For more, check outEmpire State of Mind: How Jay-Z Went From Street Corner to Corner Office.

4. Kanye West ($35 million)
The rapper-producer had a big hit with his Jay-Z collaboration Watch the Throne and the ensuing tour; he also designs shoes for Nike and a line of women’s clothing.

5. Dwayne “Lil Wayne” Carter ($27 million)
The diminutive rhymester’s latest album, Tha Carter IV, sold a million copies in its first week; he also launched clothing line Trukfit and a partnership with Pepsi’s Mountain Dew.






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