They’re young, they’re rich and they’re living picture perfect lives — no thanks to Instagram. The youthful one percent aren’t shy when it comes to using the popular photo sharing app to flaunt their general abundance of wealth, and with the help of one dedicated blogger you’ll have no trouble keeping up. “A few misspelled searches on Instagram led me to opulence that needed a Tumblr,” said the blogger mastermind behind Rich Kids of Instagram, a Tumblr that instantly went viral after hitting the web on July 13, 2012. So what does the life of the elite look like through the fancy filters of Instagram? Let’s just say it includes a lot of private jets and champagne … The best way to travel on vacation? Private helicopter, of course. “Welcome to St. Tropez,” one lucky girl posted.